Asyiela Putri Azhar, the voice of cartoon characters Upin and Ipin, standing between the mascots of the twins at a recent promotional event.
U.N. RECOGNISED: Unicef used characters to raise awareness on the role of children
ANIMATED characters Upin and Ipin, first appearing in television in 2007, have captivated the hearts of the children across Southeast Asia.
Stories of their cheerful and adventurous childhood in Kampung Durian Runtuh, along with the antics of their sister, grandmother and friends, recorded up to 1.5 million viewers at one time.
These animated characters had garnered a whopping 6.1 million "likes" in Facebook and a movie featuring the twins, Geng--The Adventure Begins, was released in 2009.
In April, Upin and Ipin also appeared in a musical at Istana Budaya. The animated series is now into its sixth season, and currently airs on the Disney Channel.
The "5-year-old twins" had made Malaysia proud, and their achievements did not stop at the national level. The United Nations Children's Fund (Unicef) was also impressed with the twins' popularity.
Unicef representative to Malaysia Wivina Belmonte said after looking at the characters' strong following, the organisation decided to include them in the 2012 Universal Children's Day celebration here.
"Unicef is impressed with the television series Upin and Ipin because it showcases the ideal behaviour of kids towards adults, their surroundings and their friends.
"The series also encourages kids to speak for themselves and to show how adults can connect positively with kids," she said during the Universal Children's Day celebrations last month.
According to Belmonte, the characters were in line with Unicef's theme of Children4Change, which aimed to celebrate and recognise the role of children in society.
A number of events were held to commemorate Children's Day.
The Upin and Ipin carnival was organised by Unicef from Nov 9 to 11, and the producer of the television series, Les' Copaque Production Sdn Bhd, received a positive response.
Held at Titiwangsa Stadium, the activities included group singing, dancing, photography sessions with Upin and Ipin mascots, merchandise sales and interactive games.