TOLEDO, Ohio — The ad from Mitt Romney showed up on televisions here early Saturday morning without the usual
public announcement that both campaigns typically use to herald their
latest commercials: Chrysler
a bailout recipient, is going to begin producing Jeeps in China, an
announcer says, leaving the misleading impression that the move would
come at the expense of jobs here.
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And so began the latest, and perhaps most important, attempt by Mitt
Romney to wrest Ohio into his column. His effort to do so is now
intently focused, at times including statements that stretch or ignore
the facts, on knocking down what is perhaps the most important component
of President Obama`s
appeal to blue-collar voters in Ohio and across the industrial Midwest:
the success of the president’s 2009 auto bailout.
Mr. Obama’s relatively strong standing in most polls in Ohio so far has
been attributed by members of both parties to the recovery of the auto
industry, which has helped the economy here outperform the national
economy. At the same time, the industry’s performance and the
president’s claim to credit for it appear to have helped Mr. Obama among
the white working-class voters Mr. Romney needs.
With the race under most expected circumstances coming down to Ohio, and
Ohio potentially coming down to perceptions of how the candidates view
the auto industry, Mr. Romney has spent the last few days aggressively
trying to undercut Mr. Obama’s auto bailout narrative.
In the past few days his running mate, Representative Paul D. Ryan, has
accused Mr. Obama of allowing the bailout to bypass nonunion workers at
Delphi, a big auto parts maker with operations in Ohio; Mr. Romney has
characterized Mr. Obama’s bailout plan as based on his approach; and Mr.
Romney incorrectly told a rally in Defiance, Ohio, late last week
outright that Jeep was considering moving its production to China. (Jeep
is discussing increasing production in China for sales within China; it
is not moving jobs out of Ohio or the United States, or building cars
in China for export to the United States.)
It is a high-risk strategy: Jeep’s corporate parent, Chrysler, had
already released a scathing statement calling suggestions that Jeep was
moving American jobs to China “fantasies” and “extravagant”; news media
outlets here and nationally have called the Romney campaign’s statements
— initially based on a poorly worded quotation from Chrysler in a news
article that was misinterpreted by blogs — misleading.
Mr. Obama’s campaign, seeking to maintain what it sees as its advantage
in Ohio, responded on Monday by releasing a commercial calling Mr.
Romney’s ad false and reiterating that Mr. Romney had opposed the
bailout on the terms supported by Mr. Obama. And on Sunday it dispatched
the investment banker who helped develop the bailout, Steven Rattner,
here to discuss Jeep’s plans and the auto rescue with local news
organizations.
Democrats are hoping that Mr. Romney’s latest move will draw a backlash
in a city so dependent on Jeep, which has announced plans to add 1,100
jobs to an assembly plant here that is currently being refitted for the
next iteration of what is now called the Jeep Liberty.
Bruce Baumhower, the president of the United Auto Workers
local that oversees the major Jeep plant here, said Mr. Romney’s
initial comments on moving production to China drew a rash of calls from
members concerned about their jobs. When he informed them Chrysler was,
in fact, is expanding its Jeep operation here, he said in an interview,
“The response has been, ‘That’s pretty pitiful.’ ”
The fight over the auto bailout shows the enduring power of the issue
but also its complexities in a campaign that is about both the strength
of the economy and the size and role of government.
The auto bailout was one of the first major moves of Mr. Obama’s
presidency, and gave Mr. Romney an early chance in opposing it to prove
his conservative credentials.
Mr. Romney has portrayed himself as an automobile maven. As he
frequently says in his stump speeches, his father was credited with
keeping American Motors in business during the 1950s and early 1960s.
(The company, it happens, owned Jeep from 1970 to 1987.)
Just as the incoming Obama administration was beginning to contemplate a
bailout, Mr. Romney wrote an Op-Ed article in the The New York Times —
given the title by the newspaper “Let Detroit Go Bankrupt.’’ In the
piece Mr. Romney wrote that in the event of a bailout, “You can kiss the
American automotive industry goodbye.”
The plan the administration settled on first helped Fiat buy Chrysler
and then put both Chrysler and General Motors into managed bankruptcies
as part of a program that brought total government assistance for
Detroit to almost $80 billion between the Obama and Bush
administrations. Coming as the Tea Party
was beginning to form, it seemed like risky politics for Democrats
being accused of taking big government to an extreme.
At the third and last debate last week in Boca Raton, Fla., Mr. Romney
emphasized his position that “these companies need to go through a
managed bankruptcy, and in that process they can get government help and
government guarantees.”
Mr. Romney has stepped up his offense on the issue since.
So it was that he told those at the exuberant rally on Thursday in
Defiance, “I saw a story today that one of the great manufacturers in
this state, Jeep, now owned by the Italians, is thinking of moving all
production to China.”
Mr. Romney was apparently referring to a Bloomberg News article that
said Jeep would return to manufacturing in China that had been
misinterpreted by several conservative blogs to mean Jeep was shifting
its production to China; the company made clear in a statement that
Chrysler was only resuming production in China for Chinese consumers,
which it had done for years before halting in 2009 before its sale to
Fiat.
Mr. Romney’s ad treads carefully, with an announcer saying Mr. Obama
“sold Jeep to the Italians, who are going to build Jeeps in China” and
the screen flashing, “Plans to return Jeep output to China.”
Calling it “blatant attempt to create a false impression,” former Gov.
Ted Strickland of Ohio, a Democrat, demanded Mr. Romney take it down on
Monday. Stuart Stevens, a senior Romney adviser, disputed that the ad is
misleading.
“Right now every Jeep built is built in America by an American and sold
to the world,” he said. “Now instead of adding jobs in Toledo, they will
be making Jeeps in China by the Chinese and selling them in China.”
Jeep began a joint manufacturing venture in China in 1984 and today
makes some vehicles in Egypt and Venezuela. While it does produce cars
for Chinese export here now, it has discussed returning some production
to China since last year.